Note

Insights

  • ROI continues to increase post 'covid-low' in April.
  • Google Ads budget now optimized (zero lost traffic owing to budget constraint).
    • Will increase to accommodate new campaigns outside practice hours (non day parting) to increase Search Impression Share from 52.94%..
  • New lead nurture sequence to capture more implant case leads completed on 9-20-20
  • TAFI Update
    • Your Team Batting Average continues to improve.  Well Done!
  • Continue A/B testing of Video/Non-Video branded social media posts.
 

Practice #1 Overview

New Patients from Phone Calls

New Patients from Forms

Patient Acquisition Cost

Return/$ Invested

Website Performance

webSITE VISITS

Sessions

Channel Performance

Bounce Rate

Top visited Pages by Sessions

Pages per Session

New VS Returning visitors

Average Session Duration

Webforms

Webforms

Phone Call Tracking

Phone calls

Phone Calls

CALLS scheduled per Devices

calls per user type

calls by landing page

Total # of qualified calls

Total # of converted calls

Conversion %

Call Source

Call Tags

Google Ads

Cost

Clicks

Cost Per Click (CPC)

Click-Through Rate (CTR)

Search Impression Share

Search Lost Impression Share (Budget)

cost per call

Calls From Paid

Top Performing Ads

Organic Performance

Sessions From Organic

Calls From Organic

Calls Organic Conv. %

Users from organic

Sessions from Organic Over time

Organic Sessions by Landing Page

Keyword Performance

# Organic keywords in Top 3

# Organic keywords in Top 10

# Organic keywords in Top 20

# Organic keywords in Top 100

Keywords Top Movers

Google My Business and Recent Reviews

Rating

Reviews Count

Rating

AIM Social Dentist

New Page Likes

Page Likes

Page Impressions

Page Engaged Users

Cumulative Total Page Reach

Page Likes by Age & Gender

Page Engagement Rate

Post Engagement

AIM Chat - Digital Receptionist

Sessions

Engagements

Engagement %

Off-Hour Engagements

Off-Hours Engagement %

Contacts

Attribution Reporting and ROI

Phone Calls Lifetime Value

Contact Forms Lifetime Value

New Patients Lifetime Value

Access to Additional Practices

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